Nov 20, 2008

tea, coffee, coke !!!

I read this post and those who visit my blog may find it interesting, so I am quoting some of the interesting parts..
http://www.gladwell.com/2001/2001_07_30_a_java.htm

The original Coca-Cola was a late-nineteenth-century concoction known as Pemberton's French Wine Coca, a mixture of alcohol, the caffeine-richkola nut, and coca, the raw ingred ient of cocaine. In the face of social pressure, first the wine and then the coca were removed, leaving the more banal modern beverage in its place: carbonated, caffeinated sugar water with less kick to it than a cup of coffee. But is that the way we think of Coke?Not at all. In the nineteen-thirties, a commercial artist named Haddon Sundblom had the bright idea of posing a portly retired friend of his in a red Santa Claus suit with a Coke in his hand, and plastering the image  on billboards and advertisements across the  country. Coke, magically, was reborn as caffeine for children, caffeine without any of the weightyadult connotations of coffee and tea.

Today, of course, the chief cultural distinction is between coffee and tea,
which, according to a list drawn up by Weinberg and Bealer, have come to represent almost entirely opposite sensibilities:
Coffee Aspect
Tea Aspect
Male
Female
Boisterous
Decorous
Indulgence
Temperance
Hardheaded
Romantic
Topology
Geometry
Heidegger
Carnap
Beethoven
Mozart
Libertarian
Statist
Promiscuous
Pure